'Baum's book provides a wealth of heretofore unavailable
information on marketing in the strawberry industry. It contains
invaluable insights by an insider gleaned from many years of
experience. It is required reading for anyone with an interest in
the industry. -Dr. George Tolley, professor emeritus, University of
Chicago 'Quest. is an important resource for anybody involved in
production and marketing of strawberries. It] provides a needed
analysis of commodity board marketing plans, but it also chronicles
much history of California agriculture by recording the development
of the strawberry industry from a localized, fragmented small farm
economy into a corporate age production system. -Tom Am Rhein,
strawberry grower and Vice President of Operations, Naturipe Berry
Growers 'The history of the California strawberry industry,
captured by Herb Baum, must be studied to appreciate the economic
dilemma of California farmers and the seemingly inadequate support
of commodity boards and university research programs. Ten years
from now, as a new generation becomes farmers and industry leaders,
Quest will be even more important.
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