Books > Business & Economics > Economics > International economics > International trade
|
Buy Now
Quest for the Perfect Strawberry - A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation (Hardcover)
Loot Price: R682
Discovery Miles 6 820
You Save: R129
(16%)
|
|
Quest for the Perfect Strawberry - A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation (Hardcover)
Expected to ship within 10 - 15 working days
|
'Baum's book provides a wealth of heretofore unavailable
information on marketing in the strawberry industry. It contains
invaluable insights by an insider gleaned from many years of
experience. It is required reading for anyone with an interest in
the industry. -Dr. George Tolley, professor emeritus, University of
Chicago 'Quest. is an important resource for anybody involved in
production and marketing of strawberries. It] provides a needed
analysis of commodity board marketing plans, but it also chronicles
much history of California agriculture by recording the development
of the strawberry industry from a localized, fragmented small farm
economy into a corporate age production system. -Tom Am Rhein,
strawberry grower and Vice President of Operations, Naturipe Berry
Growers 'The history of the California strawberry industry,
captured by Herb Baum, must be studied to appreciate the economic
dilemma of California farmers and the seemingly inadequate support
of commodity boards and university research programs. Ten years
from now, as a new generation becomes farmers and industry leaders,
Quest will be even more important.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.