Behavioral nudges are everywhere: calorie counts on menus,
automated text reminders to encourage medication adherence, a
reminder bell when a driver's seatbelt isn't fastened. Designed to
help people make better health choices, these reminders have become
so commonplace that they often go unnoticed. In Nudging Health,
forty-five experts in behavioral science and health policy from
across academia, government, and private industry come together to
explore whether and how these tools are effective in improving
health outcomes. Behavioral science has swept the fields of
economics and law through the study of nudges, cognitive biases,
and decisional heuristics-but it has only recently begun to impact
the conversation on health care. Nudging Health wrestles with some
of the thorny philosophical issues, legal limits, and conceptual
questions raised by behavioral science as applied to health law and
policy. The volume frames the fundamental issues surrounding health
nudges by addressing ethical questions. Does cost-sharing for
health expenditures cause patients to make poor decisions? Is it
right to make it difficult for people to opt out of having their
organs harvested for donation when they die? Are behavioral nudges
paternalistic? The contributors examine specific applications of
behavioral science, including efforts to address health care costs,
improve vaccination rates, and encourage better decision-making by
physicians. They wrestle with questions regarding the
doctor-patient relationship and defaults in healthcare while
engaging with larger, timely questions of healthcare reform.
Nudging Health is the first multi-voiced assessment of behavioral
economics and health law to span such a wide array of issues-from
the Affordable Care Act to prescription drugs. Contributors: David
A. Asch, Jerry Avorn, Jennifer Blumenthal-Barby, Alexander M.
Capron, Niteesh K. Choudhry, I. Glenn Cohen, Sarah Conly, Gregory
Curfman, Khaled El Emam, Barbara J. Evans, Nir Eyal, Andrea
Freeman, Alan M. Garber, Jonathan Gingerich, Michael Hallsworth,
Jim Hawkins, David Huffman, David A. Hyman, Julika Kaplan, Aaron S.
Kesselheim, Nina A. Kohn, Russell Korobkin, Jeffrey T. Kullgren,
Matthew J.B. Lawrence, George Loewenstein, Holly Fernandez Lynch,
Ester Moher, Abigail R. Moncrieff, David Orentlicher, Manisha Padi,
Christopher T. Robertson, Ameet Sarpatwari, Aditi P. Sen, Neel
Shah, Zainab Shipchandler, Anna D. Sinaiko, Donna Spruijt-Metz,
Cass R. Sunstein, Thomas S. Ulen, Kristen Underhill, Kevin G.
Volpp, Mark D. White, David V. Yokum, Jennifer L. Zamzow, Richard
J. Zeckhauser
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