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Trade Mark Law and Sharing Names - Exploring Use of the Same Mark by Multiple Undertakings (Hardcover)
Loot Price: R3,172
Discovery Miles 31 720
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Trade Mark Law and Sharing Names - Exploring Use of the Same Mark by Multiple Undertakings (Hardcover)
Expected to ship within 12 - 19 working days
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There are a number of points throughout the trade mark system where
multiple undertakings share the same name, either unwillingly, or
by consent. In this timely book, expert contributors address this
controversial issue and identify the various points at which names
are shared. This unique book uses both historical and
interdisciplinary perspectives, as well as more traditional legal
methodology, to examine the practical and theoretical implications
of such name sharing for the parties involved. It analyses what can
be learned from the sharing process about the nature of the trade
mark system and the interests which it protects. General themes
relating to the nature and purpose of trade mark law are also
discussed. The contributors focus on UK and European law and their
detailed treatment of specific trade mark topics will prove
invaluable to postgraduate law students and academics specialising
in intellectual property. Legal practitioners will appreciate the
up-to-date consideration of concepts important in both contentious
and non-contentious trade mark practice and in-house counsel for
brand owners will benefit from the expert guidance offered on
issues relevant to protecting their trade marks.
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