The rise of widespread negative attitudes towards US foreign
policy, especially due to the war of aggression against Iraq and
the subsequent military occupation of the country ? has brought new
attention to the meaning and instruments of soft power. In this
edited collection, an outstanding line up of contributors provides
the most extensive discussion of soft power to date. Soft power is
the use of attraction and persuasion rather than the use of
coercion or force in foreign policy. It arises from the
attractiveness of a country's culture, political ideals and
policies, whereas hard power develops out of a country's military
or economic might.
Soft Power has become part of popular political discourse since
it was coined by Harvard's Joseph Nye, and this volume features a
brand new chapter by Nye outlining his views on soft, hard and
smart power and offers a critique of the Bush administration's
inadequacies. He then goes on to examine the challenges for the
incoming US president. The other contributions to the volume
respond to Nye's views from a range of theoretical, historical and
policy perspectives giving new insights in to both soft power and
the concept of power itself.
This is the most comprehensive and up-to-date analysis of this
key concept in foreign affairs and is essential reading for
scholars of US foreign policy, public diplomacy, international
relations and foreign policy analysis.
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