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The Cambridge Handbook of International and Comparative Trademark Law (Hardcover)
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The Cambridge Handbook of International and Comparative Trademark Law (Hardcover)
Series: Cambridge Law Handbooks
Expected to ship within 12 - 17 working days
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Trade in goods and services has historically resisted territorial
confinement, but trademark protection remains territorial, albeit
within an increasingly important framework of multilateral
treaties. Trademark law therefore demands that practitioners,
policy-makers and academics understand principles of international
and comparative law. This handbook assists in that endeavour, with
chapters describing and critically analyzing international and
regional frameworks, and providing comparative perspectives on the
substantive issues in trademark law and related fields, such as
geographic indications, advertising law, and domain names. Chapters
contrast common law and civil law approaches while focusing on the
US and EU trademark systems in light of the role these systems have
played in the development of trademark laws. Additionally, this
handbook covers other jurisdictions, both common law and civil law,
on the Asia-Pacific, African, and South American continents. This
work should be read by anyone seeking a better understanding of
trademark law around the world.
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