This volume presents lecture notes for a course in behavioral
finance, most suitable for MBA students, but also adaptable for a
PhD class. These lecture notes are based on the author's experience
in teaching behavioral finance classes at Bocconi University (at
the PhD level) and at the Academic College of Tel Aviv-Yaffo
(MBA).Written in a way that is user-friendly for both teachers and
students, this book is the first of its kind and consolidates all
the material necessary for a course on behavioral finance,
balancing psychological concepts with financial applications.
Material formerly presented only in academic papers has been
transformed to a format more suitable for students, while the most
important issues have been highlighted in boxes that can form the
basis of a lecturer's teaching slides.In addition to corralling all
the currently scattered materials into one book, a neat logical
order is introduced to the subject matter. Behavioral finance is
put in a context relative to the other disciplines of finance, its
history is outlined and the way it evolved - from an eclectic
collection of counter examples to market efficiency into a bona
fide discipline of finance - is reviewed and explained.The 17
topic-based chapters in this book are each intended for a 90-minute
lecture. The first five chapters (Part 1) provide the psychological
and financial foundations of behavioral finance. The next 12
chapters (Part 2) are applications: Chapters 6-13 cover the
essentials while Chapters 14-17 are special, elective topics.
General
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