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Shaping China's Global Imagination - Branding Nations at the World Expo (Hardcover) Loot Price: R1,409
Discovery Miles 14 090
Repayment Terms: R132 pm x 12*
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Shaping China's Global Imagination - Branding Nations at the World Expo (Hardcover): J Wang

Shaping China's Global Imagination - Branding Nations at the World Expo (Hardcover)

J Wang

Series: Palgrave Macmillan Series in Global Public Diplomacy

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List price R2,269 Loot Price R1,409 Discovery Miles 14 090 | Repayment Terms: R132 pm x 12* You Save R860 (38%)

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This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative analysis of national pavilions (including Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States) demonstrates how a place-branding activity, such as the World Expo, facilitates communication to build a nation's image, thereby enhancing its soft power. As nation-branding efforts will only increase in the coming years, this study forms an important basis for future inquiry.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Palgrave Macmillan Series in Global Public Diplomacy
Release date: December 2013
First published: 2013
Authors: J Wang
Dimensions: 216 x 140 x 19mm (L x W x T)
Format: Hardcover
Pages: 210
ISBN-13: 978-1-137-36171-4
Categories: Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Social sciences > Politics & government > International relations > Embargos & sanctions
LSN: 1-137-36171-9
Barcode: 9781137361714

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