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Shaping China's Global Imagination - Branding Nations at the World Expo (Hardcover) Loot Price: R1,482

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Repayment Terms: R139 pm x 12*

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Shaping China's Global Imagination - Branding Nations at the World Expo (Hardcover): J Wang

Shaping China's Global Imagination - Branding Nations at the World Expo (Hardcover)

J Wang

Series: Palgrave Macmillan Series in Global Public Diplomacy

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List price ~~R2,315~~ Loot Price R1,482 Discovery Miles 14 820 | Repayment Terms: R139 pm x 12* You Save R833 (36%)

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This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative analysis of national pavilions (including Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States) demonstrates how a place-branding activity, such as the World Expo, facilitates communication to build a nation's image, thereby enhancing its soft power. As nation-branding efforts will only increase in the coming years, this study forms an important basis for future inquiry.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Palgrave Macmillan Series in Global Public Diplomacy
Release date:	December 2013
First published:	2013
Authors:	J Wang
Dimensions:	216 x 140 x 19mm (L x W x T)
Format:	Hardcover
Pages:	210
ISBN-13:	978-1-137-36171-4
Categories:	Books > Social sciences > Politics & government > Political science & theory Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Social sciences > Politics & government > International relations > Embargos & sanctions Promotions
LSN:	1-137-36171-9
Barcode:	9781137361714