This book presents a new approach to the analysis of Australian
federal election campaigns, approaching them from a professional
communication perspective. It stress-tests the campaigns of the
major parties against the requirements of effective strategic
communication planning and implementation parameters used in
professional practice. Research undertaken during the 2022 election
period analyses campaign issues, whether communication tools were
appropriate, and whether strategic directions led to real outcomes
by delivering votes to the parties. Applying the Hallahan model for
the first time in an Australian election study, the book offers
rare insights into a political culture that employs compulsory
voting. It will be of interest to scholars and students of
Australian politics, public relations, and communication studies.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Release date: |
September 2023 |
First published: |
2024 |
Authors: |
James Mahoney
|
Dimensions: |
234 x 156mm (L x W) |
Pages: |
192 |
ISBN-13: |
978-1-03-245959-2 |
Categories: |
Books
|
LSN: |
1-03-245959-X |
Barcode: |
9781032459592 |
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