Why would a Japanese millionaire want to buy the Seattle
Mariners baseball team, when he has admitted that he has never
played in or even seen a baseball game? Cash is the answer: major
league baseball, like professional football, basketball, and
hockey, is now big business with the potential to bring millions of
dollars in profits to owners. Not very long ago, however, buying a
sports franchise was a hazardous investment risked only by die-hard
fans wealthy enough to lose parts of fortunes made in other
businesses. What forces have changed team ownership from sports-fan
folly to big-business savvy? Why has "The Wall Street Journal"
become popular reading in pro sports locker rooms? And why are
sports pages now dominated by economic clashes between owners and
players, cities with franchises and cities without them, leagues
and players' unions, and team lawyers and players' lawyers? In
answering these questions, James Quirk and Rodney Fort have written
the most complete book on the business and economics of
professional sports, past and present.
"Pay Dirt" offers a wealth of information and analysis on the
reserve clause, salary determination, competitive balance in sports
leagues, the market for franchises, tax sheltering, arenas and
stadiums, and rival leagues. The authors present an abundance of
historical material, much of it new, including team ownership
histories and data on attendance, TV revenue, stadium and arena
contracts, and revenues and costs. League histories, team
statistics, stories about players and owners, and sports lore of
all kinds embellish the work. Quirk and Fort are writing for anyone
interested in sports in the 1990s: players, players' agents,
general managers, sportswriters, and, most of all, sports fans.
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