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Learning from Communicators in Social Change - Rethinking the Power of Development (Paperback, 1st ed. 2021)
Loot Price: R2,789
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Learning from Communicators in Social Change - Rethinking the Power of Development (Paperback, 1st ed. 2021)
Series: Communication, Culture and Change in Asia, 7
Expected to ship within 10 - 15 working days
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This book presents the perspectives of some of the main players,
both academics and professionals, in communication for sustainable
development and social change so as to provide valuable lessons for
future generations of change agents. It places emphasis on both the
theoretical foundation and practical applications and ethical
concerns in communication for development and social change. Most
of the available historical accounts in development communications
make a distinction between the modernization paradigm, the
dependency paradigm and the multiplicity or participatory paradigm.
These historical accounts have been dominated by framing
developments within these paradigms, as the logical offspring of
the Western drive to develop the world after colonization and the
Second World War. The subsequent collapse of the Soviet Union in
the late eighties, together with the rise of the U.S. as the only
remaining 'superpower,' the emergence of the European Union and
China, the gradual coming to the fore of regional powers, such as
the BRICS countries, and the recent meltdown of the world financial
system has rendered disastrous consequences for people everywhere.
This book responds to these changes and challenges in presenting a
rethinking of the "power" of development, and consequently the
place and role of communication in it. It is aimed at both emerging
research students, policymakers and social research practitioners
who are interested in the history of communication for development
and social change and the role and place of mayor players in it.
This is most applicable to the political and educational sector, as
well as scholars of history, social work, and human rights. The
book will provide valuable insights for beginners in these fields
who are not yet familiar with the increasingly important and
emerging field of global social change.
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