Political Consultants and Campaigns: One Day to Sell examines the
differences between how political science theory suggests campaigns
should be run and how political consultants actually run campaigns.
In the wake of consultants who effortlessly move from campaigners
to policymakers, the dearth of knowledge about the attitudes,
beliefs, and strategies of the consultants themselves is still a
glaring absence in the analysis of American politics. How can we
purport to know what is happening in American political campaigns
if we don't know what is on the minds of the men and women who run
them?This book provides a clearer understanding of modern-day
political campaigns by revealing what is on the minds of the people
who run them. With original data from consultants, campaign
managers, and professional campaign schools, author Jason Johnson
examines consultant behavior on message formation, policy
positioning, candidate recruitment, Internet strategy, and negative
advertising and compares these practices to existing political
science theory. This groundbreaking research makes Political
Consultants and Campaigns: One Day to Sell a must-have resource for
all students of American politics, campaign managers, or anyone
interested in how political campaigns in America are run.
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