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Books > Social sciences > Politics & government
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Parasocial Politics - Audiences, Pop Culture, and Politics (Hardcover)
Loot Price: R2,709
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Parasocial Politics - Audiences, Pop Culture, and Politics (Hardcover)
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The popularity of cable news, satire, documentaries, and political
blogs suggest that people are often absorbing and dissecting direct
political messages from informational media. But entertainment
media also discusses the important political issues of our time,
though not as overtly. Nonetheless, consumers still learn, debate,
and form opinions on important political issues through their
relationship with entertainment media. While many scholarly books
examine these political messages found in popular culture, very few
examine how actual audiences read these messages. Parasocial
Politics explores how consumers form complex relationships with
media texts and characters, and how these readings exist in the
nexus between real and fictional worlds. This collection of
empirical studies uses various methodologies, including surveys,
experiments, focus groups, and mixed methods, to analyze how actual
consumers interpret the texts and the overt and covert political
messages encoded in popular culture.
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