Jean Baudrillard (1929-2007) was a controversial social and
cultural theorist known for his trenchant analyses of media and
technological communication. Belonging to the generation of French
thinkers that included Gilles Deleuze, Jean-FranAois Lyotard,
Michel Foucault, and Jacques Lacan, Baudrillard has at times been
vilified by his detractors, but the influence of his work on
critical thought and pop culture is impossible to deny (many might
recognize his name from "The Matrix" movies, which claimed to be
based on the French theorist's ideas).
Steve Redhead takes a fresh look at Baudrillard in relation to
the intellectual and political climates in which he wrote.
Baudrillard sought to produce a theory of modernity, but the modern
world of the 1950s was radically different from the reality of the
early twenty-first century. Beginning with Baudrillard's initial
publications in the 1960s and concluding with his writings on 9/11
and Abu Ghraib, Redhead guides the reader through Baudrillard's
difficult texts and unorthodox views on current issues. He also
proposes an original theory of Baudrillard's relation to
postmodernism, presenting the theorist's work as
"non-postmodernist," after Bruno Latour's concept of
"non-modernity." Each section of the Reader includes an extract
from one of Baudrillard's writings, prefaced by a short
bibliographical introduction that places the piece in context and
puts the debate surrounding the theorist into sharp perspective.
The conflict over Baudrillard's legacy stems largely from the fact
that a comprehensive selection of his writings has yet to be
translated and collected into one volume. "The Jean Baudrillard
Reader" provides an expansive andmuch-needed portrait of the
critic's resonant work.
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