In The New Nancy Jeff Karnicky explores how today’s successful
daily comic strips are flexible and relatable, and he uses Olivia
Jaimes’s 2018 reboot of the long-running comic strip Nancy to
illustrate the ways that contemporary comics have adapted to
twenty-first-century technology and culture. Because comic creation
has become part of the gig economy, flexible comics must be
accessible to both online and print readers, and they must quickly
grab readers’ attention. Flexible comic creators like Jaimes must
focus both on the work of producing comics and on building an
audience. Daily comics also must form a relatable connection with
readers. Most contemporary comic creators cultivate an online
persona through which they engage readers with specific identities,
beliefs, and expectations. This work might form a mutually
beneficial bond that results in a successful daily comic strip, but
it risks becoming fraught, toxic, and sometimes even dangerous.
Jaimes cultivates a relatable persona in connection with longtime
readers and new fans. Nancy finds its humor in both
nostalgic objects (like cookie jars) and contemporary technological
objects (like smartphones). Rebooted comic strips like Nancy
directly confront the stereotypical representations that haunt the
past of comics. Focusing on Nancy’s role in contemporary culture,
Karnicky uses literary studies, cultural studies, and media studies
to argue that Jaimes’s comic strip has something to say about
comics, contemporary culture, and the intersection of the two.
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