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Books > Social sciences > Politics & government > Political structure & processes

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Political Polling - Strategic Information in Campaigns (Paperback, Second Edition) Loot Price: R1,142

Discovery Miles 11 420

Repayment Terms: R107 pm x 12*

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Political Polling - Strategic Information in Campaigns (Paperback, Second Edition): Jeffrey M. Stonecash

Political Polling - Strategic Information in Campaigns (Paperback, Second Edition)

Jeffrey M. Stonecash

Series: Campaigning American Style

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Loot Price R1,142 Discovery Miles 11 420 | Repayment Terms: R107 pm x 12*

Expected to ship within 12 - 17 working days

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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Series:	Campaigning American Style
Release date:	July 2008
First published:	July 2008
Authors:	Jeffrey M. Stonecash
Dimensions:	228 x 154 x 13mm (L x W x T)
Format:	Paperback
Pages:	188
Edition:	Second Edition
ISBN-13:	978-0-7425-6132-8
Categories:	Books > Social sciences > Politics & government > Political science & theory Books > Social sciences > Politics & government > Political structure & processes > General
LSN:	0-7425-6132-1
Barcode:	9780742561328