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Books > Social sciences > Politics & government > Political structure & processes
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Political Polling - Strategic Information in Campaigns (Paperback, Second Edition)
Loot Price: R1,057
Discovery Miles 10 570
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Political Polling - Strategic Information in Campaigns (Paperback, Second Edition)
Series: Campaigning American Style
Expected to ship within 12 - 17 working days
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Information is crucial for candidates in political campaigns. This
book, written by someone who has polled for 23 years, first focuses
on the process of acquiring information during a campaign through
polling. The book describes how to write questions, draw samples of
voters, and conduct calling. The second major concern of the book
is how to analyze results, and then interpret and present results
in a way that will contribute to forming a strategy for a campaign.
The book deals with the issues of biased questions and results, and
why it is of no value to candidates to engage in such practices.
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