Information is crucial for candidates in political campaigns. This
book, written by someone who has polled for 23 years, first focuses
on the process of acquiring information during a campaign through
polling. The book describes how to write questions, draw samples of
voters, and conduct calling. The second major concern of the book
is how to analyze results, and then interpret and present results
in a way that will contribute to forming a strategy for a campaign.
The book deals with the issues of biased questions and results, and
why it is of no value to candidates to engage in such practices.
General
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