Public diplomacy and nation branding have recently been important
topics in the diplomatic communities around the world and the
importance for governments of reaching out to foreign publics has
been recognized like never before. This book explores why these
concepts have risen to prominence amongst several ministries of
foreign affairs, particularly in Europe and North America, lately
and have become an integrated part of their diplomatic strategy.
Whether public diplomacy and nation branding will contribute to an
increased efficiency in reaching foreign policy goals is still
unclear and is investigated in detail. From a foundation of a
history of diplomatic practice the author explores if this new
trend signifies a new era of diplomacy and international relations,
or if it is merely an added function in a modern ministry of
foreign affairs with little impact on the way diplomacy and
communication between states have been conducted. This book will
help provide a better understanding of the latest trends in
diplomacy for the practitioner, student of international relations
or any person with a general interest in diplomacy and political
communication.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
