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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Sport, Social Media, and Digital Technology - Sociological Approaches (Hardcover)
Loot Price: R3,231
Discovery Miles 32 310
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Sport, Social Media, and Digital Technology - Sociological Approaches (Hardcover)
Series: Research in the Sociology of Sport
Expected to ship within 12 - 17 working days
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Social media and digital technologies have become significant
forces in the sport industry. From athletes and fans interacting
via social media and video games, sport organizations integrating
these technologies into marketing and public relations functions,
to coaches and athletic trainers using digital technology to
monitor athletes' biometric information, these technologies are
pervasive in sport. However, the literature at the intersection of
sport and social and digital media lies almost exclusively in the
domain of marketing and management. While these technologies are
often championed for the benefits they offer in these functional
areas, the effects and outcomes of these technologies have impacts
on athletes, fans, and other society that warrant further
attention. This volume brings together a collection of essays from
leading global scholars working in diverse areas as sport
sociology, sport management, sport media, and sport communication
to illustrate how sociological approaches are imperative to
enhancing our understanding of sport and social media and digital
technology. Within this volume, scholars address topics such as
gender, sexuality, racism, identity, politics, mental health, and
surveillance and outline how sociological approaches to these
topics offer important analyses that further our understanding of
the comprehensive effects of social media and digital technology on
sport stakeholders.
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