This book contains a collection of teaching cases that study and
emphasise how twenty-first-century businesses address and satisfy
the needs and wants of socially conscious consumers while remaining
profitable. This book explores the practise of marketing for
societal benefit through real-life case studies. It provides a
critical understanding of marketing approaches such as social
marketing, sustainability marketing, and other practises of a
similar nature. This book is made up of both long and short
real-life cases from various industries, with varying degrees of
difficulty.
General
| Imprint: |
Palgrave Macmillan
|
| Country of origin: |
Singapore |
| Release date: |
October 2022 |
| First published: |
2023 |
| Editors: |
Jishnu Bhattacharyya
|
| Dimensions: |
235 x 155mm (L x W) |
| Format: |
Paperback
|
| Edition: |
1st ed. 2023 |
| ISBN-13: |
978-981-19-5128-2 |
| Categories: |
Books
|
| LSN: |
981-19-5128-4 |
| Barcode: |
9789811951282 |
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