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Dealing with Socially Responsible Consumers - Studies in Marketing (Paperback, 1st ed. 2023) Loot Price: R1,900
Discovery Miles 19 000
Repayment Terms: R178 pm x 12*
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Dealing with Socially Responsible Consumers - Studies in Marketing (Paperback, 1st ed. 2023): Jishnu Bhattacharyya

Dealing with Socially Responsible Consumers - Studies in Marketing (Paperback, 1st ed. 2023)

Jishnu Bhattacharyya

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Loot Price R1,900 Discovery Miles 19 000 | Repayment Terms: R178 pm x 12*

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This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.

General

Imprint: Palgrave Macmillan
Country of origin: Singapore
Release date: October 2022
First published: 2023
Editors: Jishnu Bhattacharyya
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Edition: 1st ed. 2023
ISBN-13: 978-981-19-5128-2
Categories: Books
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LSN: 981-19-5128-4
Barcode: 9789811951282

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