This book explores the consumption of counterfeit fashion goods.
Despite the importance of the consumer in counterfeiting policy,
there has been a lack of attention within criminology about the
demand for counterfeit goods. A tendency to explain counterfeit
consumption through deviance or 'othering' reinforces stereotypical
assumptions about consumers and overplays the importance of
superficial factors in consumption. This book develops an
understanding of why counterfeit markets exist through exploring
consumer behavior in consuming counterfeit fashion, and examining
this in relation to attitudes on fashion, crime, harm and
victimization. The book argues that there is a need to consider
demand for illicit goods within a broader understanding of the
nature of fashion and the fashion industry. This book will appeal
to those with an interest in illicit markets, consumer behavior,
fashion, criminology, and the harms associated with fashion and
consumer industries more generally.
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