A modern epic about the most consequential music culture today,
Atlanta rap-a masterful, street-level story of art, money, race,
class, and salvation from acclaimed New York Times reporter Joe
Coscarelli. From mansions to trap houses, office buildings to strip
clubs, Atlanta is defined by its rap music. But this flashy and
fast-paced world is rarely seen below surface-level as a collection
not of superheroes and villains, cartoons and caricatures, but of
flawed and inspired individuals all trying to get a piece of what
everyone else seems to have. In artistic, commercial, and human
terms, Atlanta rap represents the most consequential musical
ecosystem of this century so far. Rap Capital tells the dramatic
stories of the people who make it tick, and the city that made them
that way. The lives of the artists driving the culture, from
megastars like Lil Baby and Migos to lesser-known local strivers
like Lil Reek and Marlo, represent the modern American dream but
also an American nightmare, as young Black men and women wrestle
generational curses, crippled school systems, incarceration, and
racism on the way to an improbable destination atop art and
commerce. Across Atlanta, rap dreams power countless overlapping
economies, but they're also a gamble, one that could make a poor
man rich or a poor man poorer, land someone in jail or keep them
out of it. Drawing on years of reporting, more than a hundred
interviews, dozens of hours in recording studios and on immersive
ride-alongs, acclaimed New York Times reporter Joe Coscarelli
weaves a cinematic tapestry of this singular American culture as it
took over in the last decade, from the big names to the lesser-seen
prospects, managers, grunt-workers, mothers, DJs, lawyers and
dealers that are equally important to the industry. The result is a
deeply human, era-defining book. Entertaining and profound, Rap
Capital is an epic of art, money, race, class, and sometimes,
salvation.
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