Modern advertising moved into the 20th century borne on many
vehicles and distinguished by many techniques, three of the most
frequently used being reason why advertising, celebrity
endorsements, and pre-emptive claims. Best known for his reason why
advertising, Albert Davis Lasker, president of the Lord &
Thomas Agency of Chicago, championed all three techniques, helping
Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist
Oranges become business successes. His least known but best work
was in the political area, where he helped the Republicans gain
control of Congress in 1918, and with the election of Warren G.
Harding, recapture the White House in 1920.
This book covers events leading to Harding's nomination and
election and the key role Lasker played in his election. Bringing
along the tricks he had used to sell soap, beer, cigarettes, and
canned food, Lasker plunged into political advertising, forever
changing the way political candidates are publicized.
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