The relationships between narrative and leadership, between
rhetoric and performance, between doctrine and its voicing, are
crucial to party politics and are underrated by both practising
politicians and scholars. This study analyses the 'performance of
leadership' in the UK Labour Party, and what this means for a new
approach to understanding politics. The main focus of this study is
the five-year leadership of Ed Miliband, 2010-2015. The fortunes of
the party and the party leadership can be apprehended as a series
of performed rhetorical events. A political leader's persona is a
construction that performs - rather like an actor - in the
political space. The author identifies and analyses the
architecture and the modalities of leadership persona construction
and performance in contemporary politics.
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