During the long summer of 1787, while half a hundred men
deliberated in utmost secrecy over the fate of a nation, newspaper
editors went to great length to win support for the federalist
cause. By launching one of the greatest media marketing campaigns
in American history, publishers repeatedly promoted the anticipated
results of the Constitutional Convention while actively stifling
its antifederal critics. In this revealing expose of media
management in the eighteenth century, historian John K. Alexander
demonstrates how publishers' tacit political assumptions and their
tightly woven information networks channeled public debate over the
issue. He quantitatively and qualitatively shows how publishers
turned their papers into propaganda instruments in an effort to
create and solidify a popular consensus around the yet unknown
results of the Convention. In the words of one New York editor,
"they conceived it a duty incumbent on them to prepare the minds of
their readers for [the Constitution's] reception." "The evidence
from 1787," writes Alexander, "suggests that independent ownership
and operation offer no guarantee of a truly free and informative
press." The Selling of the Constitutional Convention is a
fascinating analysis of news management in the 1780s that sheds new
light on the role of the press in early American political culture.
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