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Media and Social Inequality - Innovations in Community Structure Research (Hardcover, New)
Loot Price: R4,140
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Media and Social Inequality - Innovations in Community Structure Research (Hardcover, New)
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This book is among the first to systematically explore the impact
of community inequality on reporting political and social change.
Although most journalism scholars are still fascinated by the
impact of media on society, Media and Social Inequality explores
the reverse perspective: the impact of society on media. Using a
'community structure' approach, and rejecting the perspective that
studies of media and audiences can be reduced to the individual
level of psychological phenomena, all contributions examine
connections between community-level 'macro' characteristics and
variations in the coverage of critical issues. This innovative book
differs from previous community structure volumes in two ways.
First, contributions explore a far wider range of community
characteristics by employing creative methodologies, modern
archives, and databases that facilitate larger, more diverse
samples; multilevel and longitudinal analyses; composite measures
of both 'content' and editorial judgment; new technologies; and
social network analysis. Second, a traditional emphasis on media as
instruments of political and social 'control' is replaced by media
as potential mirrors of social 'change,' exploring 'bottom-up'
measures of 'vulnerability', 'concentrated disadvantage', and
'ethnic diversity/pluralism'. The volume contains two original
chapters: one on nationwide US coverage of the "Occupy" movement in
the expanded introduction, and another on nationwide US coverage of
universal health care. This book was originally published as a
special issue of Mass Communication and Society.
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