Deconstructing LEGO - The Medium and Messages of LEGO Play (Hardcover, 1st ed. 2020)

This book investigates a paradox of creative yet scripted play-how LEGO invites players to build 'freely' with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages-not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	September 2020
First published:	2020
Authors:	Jonathan Rey Lee
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	281
Edition:	1st ed. 2020
ISBN-13:	978-3-03-053664-0
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Promotions
LSN:	3-03-053664-5
Barcode:	9783030536640

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