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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
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Modern Occult Rhetoric - Mass Media and the Drama of Secrecy in the Twentieth Century (Paperback)
Loot Price: R1,137
Discovery Miles 11 370
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Modern Occult Rhetoric - Mass Media and the Drama of Secrecy in the Twentieth Century (Paperback)
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A broadly interdisciplinary study of the pervasive secrecy in
America cultural, political, and religious discourse.
The occult has traditionally been understood as the study of
secrets of the practice of mysticism or magic. This book broadens
our understanding of the occult by treating it as a rhetorical
phenomenon tied to language and symbols and more central to
American culture than is commonly assumed.
Joshua Gunn approaches the occult as an idiom, examining the ways
in which acts of textual criticism and interpretation are occultic
in nature, as evident in practices as diverse as academic
scholarship, Freemasonry, and television production. Gunn probes,
for instance, the ways in which jargon employed by various social
and professional groups creates barriers and fosters secrecy. From
the theory wars of cultural studies to the Satanic Panic that swept
the national mass media in the late 1980s and early 1990s, Gunn
shows how the paradox of a hidden, buried, or secret meaning that
cannot be expressed in language appears time and time again in
Western culture.
These recurrent patterns, Gunn argues, arise from a generalized,
popular anxiety about language and its limitations. Ultimately,
"Modern Occult Rhetoric" demonstrates the indissoluble relationship
between language, secrecy, and publicity, and the centrality of
suspicion in our daily lives.
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