Feminists have argued that the Barbie doll perpetuates unrealistic
standards of feminine beauty and undermines the credibility of
women - that her long, slender plastic limbs and tiny waist
fetishize the female body in unnatural ways and that her mature,
overtly fashionable image promotes consumerism and superficiality
over and above womens liberty and intellect. Depending on the
viewer, Barbie is either a malign symbol of the strategies of the
capitalist system or she is a symbol of glamour, high fashion and
style, a fascinating indice of cultural change and nostalgic
memory. Yet both Barbies fans and detractors assume that she stands
alone.In reality she is the most high profile of a series of iconic
dolls that over the past century and a half have been intimately
connected to notions of fashionability. The prominence of haute
couture in popular culture suggests that the link between fashion
marketing and dolls should be an obvious one. Yet to date this
connection has not been systematically explored. Doll collecting
has been viewed as an enthusiasts or curatorial preserve, while the
volumes these artefacts speak about culture and identity has not
been adequately interrogated. Peers original and shrewd analysis
fills a major gap in cultural studies by examining in depth the
dolls associations with concepts of femininity and fashionability.
General
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