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The Quest for an Ideal Youth in Putin's Russia II - The Search for Distinctive Conformism in the Political Communication of Nashi, 2005-2009 (Paperback)
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The Quest for an Ideal Youth in Putin's Russia II - The Search for Distinctive Conformism in the Political Communication of Nashi, 2005-2009 (Paperback)
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The so-called Democratic Antifascist Youth Movement "Nashi"
represents a crucial case of a post-Orange government-organised
formation whose values have broad support in Russian society. Yet,
at the same time, in view of the movement's public scandals, Nashi
was also a phenomenon bringing to the fore public reluctance to
accept all implications of Putin's new system. The Russian people's
relatively widespread support for his patriotic policies and
conservative values has been evident, but this support is not
easily extended to political actors aligned to these values. Using
discourse analysis, this book identifies socio-political factors
that created obstacles to Nashi's communication strategies. The
book understands Nashi as anticipating an "ideal youth" within the
framework of official national identity politics and as an attempt
to mobilise largely apolitical youngsters in support of the powers
that be. It demonstrates how Nashi's ambivalent societal position
was the result of a failed attempt to reconcile incompatible
communicative demands of the authoritarian state and apolitical
young.
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