This book examines the self-representation and identity politics of
Private Military and Security Companies (PMSCs). PMSCs have become
increasingly important over the past few decades. While their boom
is frequently explained in functional terms, such as their
cost-efficiency and effectiveness, this book offers an alternative
explanation based on an analysis of the online self-presentations
of forty-two US- and UK-based companies. PMSCs are shaping how they
are perceived and establishing themselves as acceptable and
legitimate security actors by eclectically appropriating identities
more commonly associated with the military, businesses and
humanitarian actors. Depending on their audience and clients'
needs, they can be professional hero warriors, or promise turn-key
security solutions based on their exceptional expertise, or, in a
similar way to humanitarians, reassure those in need of relief and
try to make the world a better place. Rather than being merely
public relations, the self-referential assertions of PMSCs are
political. Not only do they contribute to a normalization of
private security and reinforce an already ongoing blurring of lines
between the public and private sectors, they also change what we
deem to be 'security' and a 'security actor'. This book will be of
much interest to students of private military companies, critical
security studies, military studies, security studies and IR.
General
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