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Books > Social sciences > Politics & government

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Strategic Political Communication - Rethinking Social Influence, Persuasion, and Propaganda (Paperback) Loot Price: R1,070

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Strategic Political Communication - Rethinking Social Influence, Persuasion, and Propaganda (Paperback): Karen S....

Strategic Political Communication - Rethinking Social Influence, Persuasion, and Propaganda (Paperback)

Karen S. Johnson-Cartee, Gary A. Copeland

Series: Communication, Media, and Politics

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Loot Price R1,070 Discovery Miles 10 700 | Repayment Terms: R100 pm x 12*

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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Series:	Communication, Media, and Politics
Release date:	October 2003
First published:	October 2003
Authors:	Karen S. Johnson-Cartee • Gary A. Copeland
Dimensions:	229 x 148 x 13mm (L x W x T)
Format:	Paperback
Pages:	248
ISBN-13:	978-0-7425-2882-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > General Promotions
LSN:	0-7425-2882-0
Barcode:	9780742528826