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Strategic Political Communication - Rethinking Social Influence, Persuasion, and Propaganda (Paperback)
Loot Price: R985
Discovery Miles 9 850
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Strategic Political Communication - Rethinking Social Influence, Persuasion, and Propaganda (Paperback)
Series: Communication, Media, and Politics
Expected to ship within 12 - 17 working days
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To become a successful political communicator (and a savvy
political consumer), it is essential to know the elements of social
influence, what works, and why. Strategic Political Communication
provides an introduction to persuasion, social influence, and
propaganda tactics, focusing on political communication. This rich,
well-documented work looks at the power of language, the importance
of targeting a specific audience, and the significance of
interpersonal relationships, among other key issues. It further
examines propaganda in order to understand how communicators can
best exercise influence in contemporary society.
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