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Books > Business & Economics > Industry & industrial studies > Energy industries & utilities > Alternative & renewable energy industries
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Green Movement in Business (Paperback, New)
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Green Movement in Business (Paperback, New)
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Today the energy sources used to create electricity differ in many
ways, including in their environmental impacts. In the United
States, conventional means of electricity generation use fossil or
nuclear fuels--forms of power generation that impact human health
and the environment through air emissions and other effects.
Despite advances in pollution controls over the last 30 years,
conventional power generation is still the nation's single largest
source of industrial air pollution. Electricity markets are
changing, however, offering cleaner ways of producing power and
giving many consumers the ability to choose how their power is
generated. One of these choices is power from renewable sources
that is marketed as green power. Innovative organisations are
encouraging the use of these new sources of green power and, at the
same time, are reducing their own impact on the environment. In
some parts of the United States, the deregulation of electricity
has enabled consumers to choose the provider of their electric
power and thus to buy green power from their chosen supplier. In
regulated markets, too, hundreds of utilities now offer their
customers the opportunity to purchase green power through
green-pricing" programs. Even in areas where consumers cannot buy
green power directly, renewable energy certificates (RECs) are
available in every state to allow consumers to support green power.
While no form of electric power generation is completely benign,
electricity generated from renewable resources such as solar, wind,
geothermal, small and low-impact hydro power, and biomass has
proved to be environmentally preferable to electricity generated
from conventional energy sources such as coal, oil, nuclear, and
natural gas. The Guide to Purchasing Green Power focuses on
electricity generated from renewable energy resources, both
delivered through the grid and generated on-site. By buying green
power instead of conventional power, consumers can reduce the
environmental impact caused by their use of electricity and fossil
fuel. For instance, on average, every kilowatt-hour (kWh) of
renewable power avoids the emission of more than one pound of
carbon dioxide. Because of the sheer quantities of energy involved,
consumers of a large amount of electricity may have an enormous
environmental impact. If the typical commercial facility switched
to 100 percent renewable power or used RECs to offset emissions,
this could amount to thousands of tons of emissions avoided each
year. A wide range of organisations have purchased green power:
federal, state, and local governments; universities; businesses;
nonprofits; and individual consumers. By purchasing green power,
these organisations are both helping the environment and meeting
their own environmental goals. The many other benefits to buying
green power range from financial benefits to public relations and
even national security. As of the end of 2003, nearly 1,650
megawatts(MW) of new renewable generating capacity had been added
to meet the United States' demand for green power. This capacity is
enough to meet the annual electricity needs of more than 500,000
houses. Leading organisations are finding that green power is an
effective part of a strategic energy management plan to achieve
environmental, financial, and other goals. Successful energy
management plans are often a "portfolio analysis" that considers
options such as energy efficiency, load management, power
purchases, on-site generation, and non-electric (thermal) energy
needs. As with any investment portfolio, the best mix of these
options depends on the particular situation. Because buying green
power is still relatively uncommon in today's energy markets and
because these markets offer a wide range of choices, this book
provides leading-research for organisations that have decided to
buy green power but want help in figuring out how to do it, as well
as for organisations that are still considering the merits of
buying green power.
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