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Breastfeeding and Media - Exploring Conflicting Discourses That Threaten Public Health (Hardcover, 1st ed. 2017)
Loot Price: R3,396
Discovery Miles 33 960
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Breastfeeding and Media - Exploring Conflicting Discourses That Threaten Public Health (Hardcover, 1st ed. 2017)
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This book centers on the role of media in shaping public
perceptions of breastfeeding. Drawing from magazines, doctors'
office materials, parenting books, television, websites, and other
media outlets, Katherine A. Foss explores how historical and
contemporary media often undermine breastfeeding efforts with
formula marketing and narrow portrayals of nursing women and their
experiences. Foss argues that the media's messages play an integral
role in setting the standard of public knowledge and attitudes
toward breastfeeding, as she traces shifting public perceptions of
breastfeeding and their corresponding media constructions from the
development of commercial formula through contemporary times. This
analysis demonstrates how attributions of blame have negatively
impacted public health approaches to breastfeeding, thus
confronting the misperception that breastfeeding, and the failure
to breastfeed, rests solely on the responsibility of an individual
mother.
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