There was military project management. There was construction
project management. Then there was business project management, a
tool described as 'the wave of the future'. Where are architects in
all this, professionals whose work has always been project-driven?
There is design management in engineering, product design,
graphics, packaging, management theory and even in politics.
Construction consultants talk about managing design. When are
architects going to become committed to managing design? Getting
There by Design adopts an architect's view to design and project
management. It sets out the fundamental principles and shows how
they are applied, dealing with these two topics as one indivisible
subject. 'Getting There by Design' demonstrates how to: - make
project efforts goal-oriented - set up a planning and monitoring
basis to architectural projects - put the architect's fee calculus
on a rationale basis - diagnose your firm's practice culture -
develop successful teams Put your practice onto a more effective
basis. Ken Allinson is an architect in private practice and
principal of 'Architectural Dialogue'. He also teaches design
studio and lectures on design and project management. He was
formerly an associate at DEGW London and the Terry Farrell
Partnership. He has practice experience in Europe, the USA and
Japan and is the author of 'The Wild Card of Design' (1993).
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