Until quite recently, the term 'gender studies' seemed to promise a
species of women's studies. The danger in this is that masculinity
could appear to be a lot less rewarding as an object of inquiry, as
if it were somehow purely a product of nature or biology - almost
as though, while women to some extent learned gender through social
experience, men were simply the way they were, unalterable.
Representing Men takes its cue from the greater visibility of men's
studies in the 1990s. It interests itself in the way that mass
media do not so much 'reflect' masculinity in society as 'teach'
it, by creating or reinforcing its images. The ideas of many books
and articles of particularly the last two decades are synthesised
to show the range of masculinities. While these publications
normally deal with one specific medium apiece, the present study
considers four distinct, if related, media: namely, movies,
television, advertising and sports coverage (especially on
television and in newspapers). In this study, Kenneth MacKinnon
suggests that ultimately masculinity is no straightforward
actuality. Instead, several aspects of masculinity are ideals
rather than social realities. These ideals m
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