The future of the field of communication lies in the ability to
produce a socially relevant scholarship, without which the field is
unlikely to attract the best students, command significant societal
resources, or make its greatest contributions to the world's store
of knowledge. This volume presents a report of the first
discipline-wide, nationally sponsored communication research
conference in 20 years--the Tampa Conference on Applied
Communication. As the next millennium approaches, the communication
field will be challenged to take its place among the disciplines
whose research makes a substantial contribution to the well-being
of society. How the communication field should respond to that
challenge was the focus of the conference and this volume. Crossing
all disciplinary boundaries, "Applied Communication in the 21st
Century" addresses issues of concern to all scholars in the
communication field, regardless of their various subareas, and
includes the recommendation of the conferees concerning issues and
responsibilities of the field, research priorities, and graduate
education.
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