'The Intelligent Guide to Stock Market Investment is a welcome
initiative to help explain the stock market and the important role
it can play in people's long term investment plans. This book is
particularly valuable at a time when everyone is being encouraged
to take more responsibility for their financial future and it is
more important than ever to be better informed when making
investment decisions.' The London Stock Exchange '. an excellent
text . highly interesting and entertaining . subtle, sophisticated
and rigorous . In short, even for the successful stock market
investor, the percentage returns from buying this book are likely
to make it one of the best investments in his/her portfolio!'
Professor Robert Watson, Strathclyde Graduate Business School The
Intelligent Guide to Stock Market Investment This comprehensive
guide to the theory and practice of stock market investment
explains in a clear accessible style the techniques, risks and
potential rewards of stock market investment. Written by a leading
team of financial researchers, it provides the reader with a
sophisticated synthesis of current investment knowledge, drawn both
from the latest academic research and the professional investment
world. Avoiding simplistic and unrealistic formulae to success,
this book gives a balanced assessment of the various approaches to
investment and thorough understanding of the way in which the stock
market works that will enable readers to take control of their own
financial future. The International Institute of Banking and
Financial Services specialises in world class research and
postgraduate education for the whole of the financial services
sector.
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