One of the most important and controversial books in modern
American politics, "The Emerging Republican Majority" (1969)
explained how Richard Nixon won the White House in 1968--and why
the Republicans would go on to dominate presidential politics for
the next quarter century. Rightly or wrongly, the book has widely
been seen as a blueprint for how Republicans, using the so-called
Southern Strategy, could build a durable winning coalition in
presidential elections. Certainly, Nixon's election marked the end
of a "New Deal Democratic hegemony" and the beginning of a
conservative realignment encompassing historically Democratic
voters from the South and the Florida-to-California "Sun Belt," in
the book's enduring coinage. In accounting for that shift, Kevin
Phillips showed how two decades and more of social and political
changes had created enormous opportunities for a resurgent
conservative Republican Party. For this new edition, Phillips has
written a preface describing his view of the book, its reception,
and how its analysis was borne out in subsequent elections.
A work whose legacy and influence are still fiercely debated,
"The Emerging Republican Majority" is essential reading for anyone
interested in American politics or history.
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