Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > Drug addiction & substance abuse
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Lifestyle Drugs and the Neoliberal Family (Hardcover, New edition)
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Lifestyle Drugs and the Neoliberal Family (Hardcover, New edition)
Series: Popular Culture and Everyday Life, 22
Expected to ship within 12 - 17 working days
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Since 1997, advertisements for lifestyle drugs have saturated the
U.S. airwaves, print media, and the Internet. Viewers are asked to
see their children's difficulty in school as attention deficit
disorder, their worry as anxiety, and their flagging sex life as
dysfunction. And for each disorder, there is a corresponding
pharmaceutical solution. Through the lens of these advertisements,
Lifestyle Drugs and the Neoliberal Family unpacks our contemporary
obsession with obtaining easy solutions for difficult problems. The
ads' discourse illuminates the experience of living within a
society increasingly affected by the policies of neoliberalism, one
that requires us to invest and manage our own health with the
ultimate goal of a materially productive life. Advertisements for
lifestyle drugs promise to make us sexier, happier, and better
liked; not to cure us of a disorder, but, ultimately, to make us
better workers, suggesting that drugs do indeed work to keep us
working.
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