This book presents an unorthodox identity economics that approaches
social identity through a non-classical psychology. Garai applies
the modern physics concept of wave-particle duality to economic
psychology, finding a corresponding duality in object-oriented
activity and historically generated social identity. These two
factors interconnect to create a double-storied structure of social
identity and its behavioral manifestations. The book then presents
a calculation device for mediating between behavioral and identity
economics. Garai then applies all these factors to two
socioeconomic systems developed during the second modernization:
Bolshevik-type "socialism" and post-Bolshevik "capitalism." In this
context, he examines the Eastern Bloc nomenklatura as a duality of
bureaucratic and patron-client organization ("state and party") and
the establishment of both today's material capitalism and its other
half: human capital economics.
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