There is no product on the planet that enjoys the devotion of a
Macintosh computer. Famously dedicated to their machines, many Mac
fans eat, sleep, and breathe Macintosh. The Cult of Mac is the
first book about Macintosh culture, arguably the largest distinct
subculture in computing. Written by Wired News managing editor
Leander Kahney, The Cult of Mac is an in-depth look at Mac users
and their unique, creative, and often very funny culture. Like fans
of a football team or a rock group, Macintosh fans have their own
customs, with clearly defined obsessions, rites and passages. From
people who get Mac tattoos and haircuts, to those who furnish their
apartments with empty Mac boxes, this book details Mac fandom in
all of its forms. The paperback edition includes an all-new chapter
about the iPod, updates throughout, and new photos that reflect
current Apple technology.
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