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Multimodality in Translation Studies - Media, Models, and Trends in China Loot Price: R4,473
Discovery Miles 44 730
Multimodality in Translation Studies - Media, Models, and Trends in China: Li/Pan, Xiaoping Wu, Tian Luo, Hong Qian

Multimodality in Translation Studies - Media, Models, and Trends in China

Li/Pan, Xiaoping Wu, Tian Luo, Hong Qian

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Loot Price R4,473 Discovery Miles 44 730 | Repayment Terms: R419 pm x 12*

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Focusing on multimodality in translation studies, this edited volume provides insights into the trends and practices of multimodal translation in a variety of media. Divided into four main themes, the book explores audiovisual translation in digital media, multimodal translation of Chinese classics, multimodal design in website translation, and the use of paratexts in conference interpreting. Contributors draw on a diverse range of methods and theoretical models, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, and corpus-based multimodal analysis. It covers important topics in media translation, ranging from emerging multimodal translation models to multimodal creativity in interlingual subtitling for social media and identity construction in the multimodal translation of food advertising. Through robust empirical studies, the book aims to shed light on the methodological development of multimodal translation in different media forms, including social media, websites, on-site interactions and books. The title will be of great value to scholars and students of linguistics, translation studies, multimodal discourse analysis and digital media.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: December 2023
First published: 2024
Editors: Li/Pan • Xiaoping Wu • Tian Luo • Hong Qian
Dimensions: 234 x 156mm (L x W)
Pages: 320
ISBN-13: 978-1-03-264617-6
Categories: Books
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LSN: 1-03-264617-9
Barcode: 9781032646176

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