American Folklore and the Mass Media (Paperback)

"This book shows how folklore -- magic, miracles, and tales ofenchanted princesses and genial giants -- is still alive and well in the modern massmedia.... contains a wealth of facts and observations with which to conjure."-- Journal of Communication

"D gh brings her decades ofexpertise in folk narrative to bear in this well-researched, provocative study ofthe interrelationship between traditional processes of folk narrative performancesand modern mass media.... Highly recommended... " --Choice

"Spanning folk cultural developments as old asfeudalism and as new as today's TV ad, American Folklore and the Mass Mediademonstrates how vital folklore remains, how often it absorbs -- rather than beingabsorbed by -- the most dramatic technological innovations and socialrealignments." -- Carl Lindahl

..". all six essays aremeaty and informative contributions to vital folkloric issues..." --Contemporary Legend

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