"This book shows how folklore -- magic, miracles, and tales
ofenchanted princesses and genial giants -- is still alive and well
in the modern massmedia.... contains a wealth of facts and
observations with which to conjure."-- Journal of Communication
"D gh brings her decades ofexpertise in folk narrative to bear
in this well-researched, provocative study ofthe interrelationship
between traditional processes of folk narrative performancesand
modern mass media.... Highly recommended... " --Choice
"Spanning folk cultural developments as old asfeudalism and as
new as today's TV ad, American Folklore and the Mass
Mediademonstrates how vital folklore remains, how often it absorbs
-- rather than beingabsorbed by -- the most dramatic technological
innovations and socialrealignments." -- Carl Lindahl
..". all six essays aremeaty and informative contributions to
vital folkloric issues..." --Contemporary Legend
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