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The Mythology of Tourism - The Works of Sir Walter Scott and the Development of Tourism in Scotland (Hardcover, New edition)
Loot Price: R2,120
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The Mythology of Tourism - The Works of Sir Walter Scott and the Development of Tourism in Scotland (Hardcover, New edition)
Series: Scottish Studies International, 42
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Scott's influence on Scottish tourism is widely discussed among
scholars. However, only a few have provided a holistic analysis of
the relationship between Scott and Scottish tourism from the 19th
to the 21st Century in a theoretical framework. This book reveals
how the myth of Scott has been created and appropriated at
different stages of the development of the Scottish tourism
industry by drawing upon Roland Barthes' analysis of myth. The
study is largely based on an analysis of 110 travel accounts and 48
guidebooks written between the 1770s and the 2010s. The author
argues that Scott's influence on the Scottish tourism industry is
strongly ensured by a wide participation of various actors in
continuously changing forms.
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