Living Proof’s No Frizz Shampoo has a rich, nourishing formula that lathers beautifully to eliminate product build-up, dirt and residue, whilst the brand’s patented ‘Healthy Hair Molecule’ (OFPMA) works to weightlessly block humidity.
Hair is left feeling squeakily clean but not stripped, with an enviably glossy lustre and dramatically improved manageability. What’s more, OFPMA helps repel environmental grime, allowing you to wash your hair less often (a godsend if your hair is coloured or chemically treated). Painstakingly developed with never-before-used hair care ingredients and technologies, Living Proof abandoned the usual hair care ‘recipes’, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives – with consistent advice and consultation from some of the world’s greatest stylists and industry veterans. The outcome? The happy fact that A-List-worthy hair now comes in bottles.
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