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The Bloomsbury Handbook of Popular Music Video Analysis (Paperback)
Loot Price: R1,820
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The Bloomsbury Handbook of Popular Music Video Analysis (Paperback)
Series: Bloomsbury Handbooks
Expected to ship within 10 - 15 working days
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Music videos promote popular artists in cultural forms that
circulate widely across social media networks. With the advent of
YouTube in 2005 and the proliferation of handheld technologies and
social networking sites, the music video has become available to
millions worldwide, and continues to serve as a fertile platform
for the debate of issues and themes in popular culture. This volume
of essays serves as a foundational handbook for the study and
interpretation of the popular music video, with the specific aim of
examining the industry contexts, cultural concepts, and aesthetic
materials that videos rely upon in order to be both intelligible
and meaningful. Easily accessible to viewers in everyday life,
music videos offer profound cultural interventions and negotiations
while traversing a range of media forms. From a variety of unique
perspectives, the contributors to this volume undertake discussions
that open up new avenues for exploring the creative changes and
developments in music video production. With chapters that address
music video authorship, distribution, cultural representations,
mediations, aesthetics, and discourses, this study signals a major
initiative to provide a deeper understanding of the intersecting
and interdisciplinary approaches that are invoked in the analysis
of this popular and influential musical form.
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