Discover how those who change the world do so with this thoughtful
and timely book Why do some changes occur, and others don't? What
are the factors that drive successful social and environmental
movements, while others falter? How Change Happens examines the
leadership approaches, campaign strategies, and ground-level
tactics employed in a range of modern social change campaigns. The
book explores successful movements that have achieved phenomenal
impact since the 1980s--tobacco control, gun rights expansion, LGBT
marriage equality, and acid rain elimination. It also examines
recent campaigns that seem to have fizzled, like Occupy Wall
Street, and those that continue to struggle, like gun violence
prevention and carbon emissions reduction. And it explores
implications for movements that are newly emerging, like Black
Lives Matter. By comparing successful social change campaigns to
the rest, How Change Happens reveals powerful lessons for
changemakers who seek to impact society and the planet for the
better in the 21st century. Author Leslie Crutchfield is a writer,
lecturer, social impact advisor, and leading authority on scaling
social innovation. She is Executive Director of the Global Social
Enterprise Initiative (GSEI) at Georgetown University's McDonough
School of Business, and co-author of two previous books, Forces for
Good and Do More than Give. She serves as a senior advisor with
FSG, the global social impact consulting firm. She is frequently
invited to speak at nonprofit, philanthropic, and corporate events,
and has appeared on shows such as ABC News Now and NPR, among
others. She is an active media contributor, with pieces appearing
in The Washington Post. Fortune.com, CNN/Money and Harvard Business
Review.com. Examines why some societal shifts occur, and others
don't Illustrates the factors that drive successful social and
environmental movements Looks at the approaches, strategies, and
tactics that changemakers employ in order to effect widescale
change Whatever cause inspires you, advance it by applying the
must-read advice in How Change Happens--whether you lead a social
change effort, or if you're tired of just watching from the outside
and want to join the fray, or if you simply want to better
understand how change happens, this book is the place to start.
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