Visual information is everywhere. We are constantly immersed in a
flow of visual data that reshapes our social and inner world.
Companies and individuals are competing to conquer the public’s
scarce attention by inventing distinctive visual formats to stand
out from the crowd. How can designers, inventors, and product
managers create designs that are quick to process as well as
meaningful, unique and memorable in an age characterized by
constant information overload? The answer is to think
aesthetically. Research insights at the intersection between
cognitive science and art studies demonstrate that our minds can
effectively process visual complexity by using aesthetic pleasure
and judgement as a guide. Analysing the work of great artists and
designers from the perspective of how our mind appreciates beauty,
Elegant Design identifies actionable aesthetic strategies that will
help you to design products and user experiences that are useful,
beautiful and meaningful.
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