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Arcaid Images - Architectural Photography Awards 20122015 (Hardcover)
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Arcaid Images - Architectural Photography Awards 20122015 (Hardcover)
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We live in a visual age where everyone considers him- or herself to
be a photographer, and 1.8 billion images are posted online each
day. User-generated content has been used in a myriad of
high-profile advertisements. Like a lottery winner, the amateur
photographer may achieve a one-off lucky shot by being in the right
place at the right time. This feeds the illusion that professional
photographs can be achieved without any great effort and that
anyone can do it. Arcaid Images is a world-leading resource for
imagery of the built environment and is used globally by
advertisers, architects, publishers and educators. It represents a
diverse range of photographers worldwide who focus their cameras on
architecture, homes, heritage and destinations. Arcaid images was
founded on the work of architect-turned-photographer Richard
Bryant, making the photography of architecture of particular
interest. The Arcaid Images Architectural Photography Awards aims
to draw attention to the expertise of this specialist,
architectural, area of photography. And the World Architecture
Festival exemplifies the need for the best architectural
photography. Over 2000 professionals from more than 145 countries
gather annually to show and appraise each others work. The
overriding common language is the photographic image. Projects with
better images make strong initial impact, and the more prosaic the
building type, the more important it is to capture the essence of
the scheme and not merely record it. Photography has long been the
means of communicating architecture. The earliest known photograph
by French scientist Joseph Nicephore Niepce, taken with a camera
obscura in the late 1820s, was architectural. This photograph,
taken from an upstairs window of the family home, was a record of
the courtyard and outbuildings an architectural subject. The medium
may have changed from a bitumen-coated plate to a memory card, but
the technology is only a means to an end. It is the interpretation,
the eye and the creativity of the photographer that the Arcaid
Images Architectural Photography Awards are focusing on. The World
Architecture Festival had the vision to see the value of the awards
by giving it a platform, and working with the Sto company has
extended the overall visibility of the awards. This book seeks to
record, celebrate and give a permanence to the first four years of
the Arcaid Architectural Photography Awards. Whilst attending an
exhibition of images from the awards offers members of the public a
time-limited opportunity to share in appreciation of the selected
images, the physicality of a book extends that opportunity both
temporally and geographically. Lynne Bryant is director of Arcaid
Images, Amy Croft is curator of Sto Werkstatt and Paul Finch is
editorial director of the The Architectural Review and programme
director of the World Architecture Festival.
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