Globalization or Regionalization of the European Car Industry? (Hardcover, 2003 ed.)

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenization of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	April 2003
First published:	2003
Editors:	M Freyssenet • K. Shimizu • G. Volpato
Dimensions:	216 x 140 x 20mm (L x W x T)
Format:	Hardcover
Pages:	275
Edition:	2003 ed.
ISBN-13:	978-1-4039-0581-9
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
LSN:	1-4039-0581-9
Barcode:	9781403905819

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